Work that sexy cement floor

Cement floors in painted, stained, coloured and personalised glory are appearing in homes, trendy restaurants, retail stores and modern office blocks. Not only do they protect your surfaces but they transform the space and add aesthetic appeal.

As with all trends we want to hold onto them for as long as possible so we give them a twist.

When most of us think of cement flooring, a garage comes to mind.

Modern trends in cement flooring have made these foundations much too pretty for simply parking your car. With a plethora of colours and styles and a durability that can't be beaten, it makes sense that cement is moving to the top of the pack in flooring choices.

However, these cement floors do need to be painted in order for them to be protected against foot traffic and the elements.

When it comes to flooring, think ‘barefoot luxury.  It’s all about texture and sensuality and the preference of feeling a solid cement floor.

“Painting cement floors can transform the space, bringing new life to both interior and exterior areas,” says Simon Stekhoven, CEO of Duram paints, innovation-driven paint developer and manufacturer of decorative paints and protective coatings.

Local manufacturer Duram Paint suggests why you should consider cement flooring as it’s easy to clean and maintain, highly resistant and durable as well as easy to change especially if you sell your home whereby the next owner can place carpet or wood on top of the cement slab. It’s also an excellent alternative to carpet if you have allergies.

Gone are those patios that fade, chalk or yellow and here’s to a new range of earthy colours — white, platinum, flagstone, slate, burnt red and forest green — that add a distinctive style to the area. 

A newcomer to South Africa’s paint industry, Duram Showfloor is an attractive long-lasting cement floor paint using the latest in water-based technology yet with polyurethane properties and performance to ensure enhanced weather/ UV protection and help enhance resistance to impact, wear and abrasion.

The Showfloor range is ideal for residential or commercial floors, in or outdoors and on either new or previously painted cement. Preferred areas include showrooms, restaurants, kitchens, patios, garages as well as light industrial floors.

Unlike other paints, Duram Showfloor is a range that comes in a user-friendly single pack so there’s no measuring or mixing or special skills or equipment for its application.

The Showfloor range is made up of a cleaner and greaser as well as a cement floor primer applied prior to the innovative polyurethane top coat that leaves a luxurious medium sheen finish.

“The beauty of this range - that uses the very latest polyurethane technology from Germany - is that it is an easy to apply, affordable and durable way of painting floors.” says Simon Stekhoven, CEO of Duram.

In addition to its decorative advantages, this low maintenance water-based paint is UV, weather, chemical and stain resistant, low odour, non-toxic as well as heavy metal and lead-free.